Make Your Open Enrollment a Success This Year

Making open enrollment a success should be at the forefront of your employee benefits strategy, and creating true engagement is an important part of success during this time. By talking about open enrollment more than once a year, you can provide employees with informative, easily digestible content they can take with them during open-enrollment season in order to make more informed decisions. It’s important to consider that with historically high inflation rates, an uncertain economic future and concerns regarding COVID, 70% of employees are planning on spending more time looking over their benefits options during open enrollment this year.

Be sure to acknowledge the current challenges your employees are facing when talking with them about open enrollment. Dealing with post-COVID, an inflated economy with high gas prices, and other rising costs poses a different world when dealing with open enrollment. With the 2023 open enrollment season, giving employees strategies to save money has never been more important, and offering real-world examples is a great place to start. How can benefits be impactful for your staff on a personal level?

Personalizing benefits services for employees is another service that employees will value throughout the year. By being able to choose and experience their benefits via tools they use daily like smartphones, tablets and laptops, employees will be more likely to utilize the benefits information offered. Providing personal testimonials, interactive decision tools as well as branding that shows the mission of your organization gives employees the feeling of personal connection and increases engagement.

Another important step during open enrollment is engaging with different segments of employees in different ways. With a multigenerational workforce, it’s important to provide the materials your employees want, ie., most older employees want materials that are printed out, while younger generations usually prefer audio and video platforms to learn. With employees from different cultures, make sure you are asking their preferred way to receive information so they can get the most out of open enrollment.

For more information contact Eric Allen Kauk, Esq., LL.M. at (813)-203-0208 for guidance.